Amazon was beaten by thousands of potential fake five-star reviews, according to a new consumer report in the United Kingdom.
An investigation in Which? found that hundreds of tech-savvy products in the company led by Jeff Bezos, many with glowing reviews from unverified buyers, a strong sign of counterfeit.
The consumer advocacy organization reviewed 14 different technology products, including cameras, wearable, headphones and smartwatch, and discovered that some seem to be heavily targeted potential fake reviews and "unknown" brands.
Technology is a & # 39; Crime Scene & # 39; and Facebook & # 39; BROKE DEMOCRACY & # 39; says BRITISH JOURNALIST ["Nabawasanlamangngilangorasangpag-alisnghigitsa1
The British watchdog has also found a large number of cameras, fitness tracker and smartwatches from unknown brand with a perfect five -star rating and a chunk of unverified revs ws.
Amazon, along with Facebook, is struggling to stop the tide of fake reviews for quite some time. The issue of fake reviews also puts a retail behemoth on the FTC's crosshairs.
There are ways that consumers can protect themselves from potentially fake reviews, according to Which: Check out brands that you are not familiar with more carefully; be suspicious of the vast number of reviews; check for a lot of recurring phrases in reviews and review titles; check seller profiles;
Amazon has issued the following statement to the British consumer group in response to its findings:
"Amazon is moving significant resources to protect the integrity of reviews in our store because we know that customers value the views and experiences shared by fellow buyers, suspend, prohibit, and make legal action on people who violate our policies. "
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