A worker prepares packages for delivery to an Amazon warehouse in Brieselang, Germany.
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Immediately wrapped up in Day One, Amazon has moved on to holiday shopping.
Amazon launched the Holiday Dash sale event on Friday, which it set as a way for shoppers to “beat the holiday excitement” this year. The event features a range of early holiday shopping deals every day in a number of categories, including toys, fashion, electronics and household items.
The event will come two days after Amazon’s 48-hour Prime Day ends on Wednesday. The mega-sale provided assistance to third-party sellers, generating more than $ 3.5 billion in sales for small and medium-sized businesses in its marketplace.
Amazon was forced to postpone Main Day from mid-July to October as a result of the coronavirus pandemic. The move has spawned across the retail industry, forcing rivals Walmart, Target, Best Buy and more to launch discounts around Big Day and release the holiday shopping season a month earlier.
Many retailers hope that an early start to the holiday shopping season will ease some of the burdens of online shopping and avoid any strain that may result in their supply chains. Deals on Black Friday and Cyber Monday are expected to be mainly offered online, as retailers look to reduce most stores.
To pay for the earlier start, Amazon also expanded its return window, so that most items shipped today until December 31can be returned by January 31, 2021.