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Amazon has announced the announcement of the game streaming service next year

Analyst says retail giant will launch its service in time to compete with PlayStation 5 and Project Scarlett

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Amazon expects to announce its own streaming offering next year's game – and potentially launch it by Christmas.

That's according to two sources familiar with the company's plans, which spoke to CNET as part of the site's rotation of strategies from big players, including Google, Sony and Microsoft.

Rumors first surfaced Amazon had been working on a streaming service earlier this year, and CNET reports it has already been linked for an announcement. The company has also been reported to hire talent from major game companies, including Microsoft.

Meanwhile, job listings for a "new initiative" within the Amazon Web Services team are believed to be for streaming service. One of those suggested is that Amazon integrate the service with Twitch as well as some of the other businesses. Google has plans for a similar partnership between Stadia and YouTube.

Speaking on the site, Wedbush Securities analyst Michael Pachter predicts the launch of the service by the end of the year, adding, "The possibilities of it allowing the launch of Scarlett and PS5 without Amazon being available zero. "

Amazon has explored many avenues in the game industry over the past decade, with mixed results. Internal Amazon Game Games has made very few titles to date ̵

1; most mobile games for the Amazon Appstore, including a PS4 and Xbox One driving game based on The Grand Tour – and even suffered disappearances earlier this year. Meanwhile, its Lumberyard engine is struggling to find more developers to produce games.

Google launched its own streaming service Stadia earlier this week, which was announced back at GDC 2019 in March.

Xbox is still working on the preview version of Project xCloud, recently expanded with multiple titles and into more markets next year. We spoke with the project leaders behind xCloud on X019 last week.

Sony has been running a streaming service for many years now, thanks to the acquisition of early contender Getai. PlayStation Now operates largely in the background, but the platform manager has recently ramped up its efforts at a price cut and time limited & # 39; marquee games & # 39; such as GTA V and God of War.

Earlier this year, the company said PlayStation 5's success depended on streaming and backward compatibility as it tried to make the new console as accessible to new and established customers as possible. can.

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