Google has 2019 & # 39; AMP Conf & # 39; in Tokyo today, and announced a series of changes and new features coming from the company's accelerated Pages project. The most important ad is that the AMP pages now show the original URL in the address bar, which should solve the biggest point of confusion – but these things become worse.
When you tap on an AMP Link from Google Search, you do not actually get an optimized page on the site's own server. Instead, you'll get a cached version stored on Google's own servers (to improve performance), with the bar at the top giving you the original URL in case you want it.
Left: Normal article; Right: AMP article loaded from Google Search
Google started a possible solution last year. This will use a browser feature built for Chrome called & # 39; Web Packaging, & # 39; which allows sites to display content on behalf of other sites – while using TLS to ensure that the content has not changed along the way. Web Packaging is enabled by default on Chrome 73, but Mozilla has not yet decided if it adds support to Firefox Web Packing.
AMP pages are beautiful, but are links to AMP pages? Not so …
– AMP Project (@AMPhtml) April 17, 2019
can now use Web Packaging in AMP. Now when users tap on an AMP page from Google Search, they will be on the right pages (complete with the green lock icon), but they actually get the AMP version served from on Google servers. Additionally, the information bar is lost, not clear how users actually visit the original version of a page.
It's very difficult for me to look any other way than a & # 39; hostile & # 39; the user changes basic how the web works. One of the basic principles of the internet is that a URL tells you exactly where you are, but if you use Chrome, that's not true.
AMP versions of most pages are limited in functionality, so now users are not casting an alternate version of the page they want to visit, as if there is no way to see the real page. You want to use the comments section, but the site you are visiting does not add comments to the AMP version? Well, you're sucks, I guess.
CloudFlare is releasing support for the AMP Real URL, so you expect to see some of your favorite sites that will start using it in the coming weeks. Now it can be a good opportunity to check out DuckDuckGo and / or Firefox.