Frenemies are made up.
Apple and Qualcomm settled a two-year patent licensing battle on Tuesday, a reconciliation that ended a test that just started one day earlier. Firms, fighting in courts in China, Germany and other countries, in addition to the US, will end all litigation around the world.
Cupertino, California-based has made an unspecified payment to Qualcomm, according to a joint statement. The companies also reached a six-year licensing agreement which includes a two-year option to extend and a multiyear chipset supply agreement. The agreement became effective on April 1, the companies said.
Companies do not say what motivates the change of heart. As recently as January, Apple CEO Tim Cook told the iPhone maker not to talk to Qualcomm. Analysts said Apple's demand for 5G chips could have spurred the iPhone maker to negotiate, a view backed up by a Nikkei report that the company had tested Qualcomm 5G chips as company explored by an agreement. Shortly after the agreement was announced, Intel, an Apple supplier, said it was.
Apple did not comment on Qualcomm beyond their statement.
in the courts the firms appear to be abuzz. Apple and its contract manufacturersand a lawyer for Qualcomm was almost completed when the statement was made. One day earlier, with a pilot, a retired nurse and a former pitcher for the Kansas City Royals.
Troubleshooting is the latest round of a battle that can put your iPhone at risk. San Diego based Qualcomm provides network connectivity chips for Apple iPhones and the world's largest provider of mobile chips. Its technology is important for connecting phones to cellular networks. The company derives a substantial portion of its revenue from the licensing of its inventions on hundreds of device makers, with fees based on the cost of the phone, not the parts. Qualcomm is the owner of patents related to 3G, 4G and 5G phones – as well as other features such as software – so any handset manufacturer that builds a device that connects to the network needs it will pay a licensing fee, even if they do not use Qualcomm's chips.
It includes Apple. The company does its own application processor – the iPhone's brains – but it relies on third-party chips for network connections. From iPhone 4S to 2011 on iPhone 6S and 6S Plus in 2015, the sole supplier for chips is Qualcomm. The following year, Apple started using Intel modems on some models of the iPhone 7 and 7 Plus, but Qualcomm still uses versions for Verizon and Sprint.
It continues its trend in 2017, but Apple's latest phones – the iPhone XS, XS Max and XR, use Intel 4G chips. Applealthough Qualcomm said it would be granted to Apple. However, moving Apple to 5G may be held by not working on Qualcomm.
Times after Apple and Qualcomm settled, Intel said it appeared in the 5G business of the modem smartphone. The chipmaker is working on a processor for Apple which is expected to appear on iPhones next year. But recent concerns have emerged that the chip will not be ready until 2021 iPhones.
"The company continues to meet customer's current commitments for its existing 4G smartphone modem product line, but is not expected to launch 5G modem products in the smartphone space, including those originally planned for launch in 2020, "Intel said in a statement. Its only customer in the modem is Apple.
It is not clear whether the settlement rules refer to Apple's arguments to pay a royalty fee based solely on the value of Qualcomm's connectivity chips, not the entire device. It says Qualcomm is "Apple's effective taxation" and that Apple "should not pay them for technology breakthroughs that they have nothing to do with." Manufacturing partners, such as Foxconn, have agreed.
Qualcomm claims that its technology is more than connectivity. It is also multimedia, imaging, GPS and many other inventions that make a phone on a phone. Even filing Qualcomm for a patent in 2000, seven years before Apple introduced the iPhone, which is one of the first smartphone descriptions and describes how to save power over a smartphone. Without its technology, Qualcomm says, the iPhone is not possible.
Two years ago, the US Federal Trade Commission joined Apple and. It has accused the company of operating a monopoly on wireless chips, which forces Apple-like customers to work with it exclusively and charge excess licensing fees for its technology. The two met in San Jose, California, court in January to argue their case with a judge, and Apple gave some of the major witnesses and evidence of the FTC. Qualcomm waits for a sentence in that case. It is not clear at this point whether the settlement will affect San Jose's decision.
Apple and Qualcomm afterfor a patent litigation hearing. A jury gave Qualcomm a victory and due to violation of three Qualcomm patents.
What is Qualcomm again?
You can not know the name of Qualcomm (unless you live in his hometown of San Diego and often Qualcomm Stadium), but the odds are quite high using a device with its technology. Qualcomm is best known for its chips connecting phones to cellular networks, as well as Snapdragon processors that act as smartphones of smartphones.
Qualcomm is one of the major component suppliers in Samsung and other phone makers (including Apple, until 2018). Without a modem in your device, you will not be able to scream an Lyft to bring you home or check out Facebook while you wait in line with a food truck.
What technology does Qualcomm do?
With its processors, Qualcomm invented many technologies used in mobile devices. The company says it has invested more than $ 40 billion in research and development over the past three decades, and the patent portfolio contains more than 130,000 issued patents and patent applications worldwide.
Technology is centered on cellular communications and includes both standard patent and arbitrary patents. Essential patents are the technologies that are important to a device. They are required to be licensed in fair and reasonable terms. Unnecessary patents have no requirements.)
Qualcomm's policies are related to multimedia standards, mobile operating systems, user interface, display, power management, Wi-Fi, Bluetooth and even airplane mode. The company is also the pioneer of CDMA, the 3G mobile network standard used by Verizon and Sprint, and is innovated with 4G and 5G network connections.
"Qualcomm's invention is required for the entire cellular network to work – not just limited to technologies on modem chipsets or even cell phones," Qualcomm says in a confrontation.
What spurred the battle between Apple and Qualcomm?
Everything falls in money. Apple said Qualcomm has paid too much for licensing fees for its mobile technology. Qualcomm said that the iPhone (and other mobile devices) is not possible without its technology. Qualcomm also accused Apple of violating its patents for technology such as power management.
What did Apple say about its complaints?
In part: "For many years, Qualcomm has been unfairly forced to charge royalties for technologies that they have nothing to do with. Features such as TouchID, advanced displays, and camera, to name only a few, more money Qualcomm collects for no reason and it's more expensive for Apple to fund these creations. "
What does Qualcomm say?
In part: "Apple's purpose is clear – to take advantage of its immense power to force Qualcomm to receive less than the fair value for patented technologies that have led to the change in cellular technology and helped Apple generate over $ 760 billion in iPhone sales. "
How did the legal battle begin?
There are many legal back and forth, but here are the basics. Apple first filed a suit against Qualcomm in January 2017 in the US, saying the company does not offer fair licensing terms for its mobile technology. Qualcomm fired back in April of that year, denied all Apple's allegations and Apple's accusation of breach of contract and interfering with agreements and relationships Qualcomm had contract manufacturers.
Apple, through its manufacturers, stopped paying Qualcomm's licensing fee for iPhones sold in March quarter of 2017. That caused of Qualcomm to continue legal action to be paid.
What's in the ITC?
Qualcomm also filed a complaint with the US International Trade Commission in July 2017, requiring that some iPhones using Intel chips were banned from importing and selling to the US since Apple allegedly & # 39; ve violated six of Qualcomm's patents. It also filed suit against Apple in the Southern District of California.
Technology companies over the years have grown to ITC to carry out their disputes. Companies may pursue a case of ITC in line with civil affiliations.
"Apple continues to use our technology and does not pay for it," said Don Rosenberg, Qualcomm's general adviser, in an interview after filing its lawsuits. "We definitely did not choose them but said, & # 39; You need to stop this. & # 39;"
In January 2018, the US Patent and Trademark and Patent Trial Patent Trial Office saidQualcomm's three rules in ITC cases against Apple . Such review may result in patents being invalidated. One of the patents, No. 9,535,490, is the main patent Qualcomm demands in his suit suit against Apple. It encompasses "power saving discounts on computing devices" that help reduce power consumption through phones.
About 64 percent of the time following a IPR review, all patent claims are invalid, according to a USPTO report statistics test. And 17 percent of the time, some claims are invalidated.
In March 2018, ITC. One was found in favor of Qualcomm while the other side of Apple.
In one case, a judge said Apple's iPhones violated a Qualcomm patent and should be prohibited from selling. But a complete review of the commission in a second, separate case said Apple did not violate Qualcomm's patents and nullified the suit. It also said that the Qualcomm patents were invalid.
What happened in March's trial?
The first trial between Apple and Qualcomm is about patents. Qualcomm in July 2017 was accused by Apple to violate six non-standard-essential patents, but only three have done it in court. A patent allows a smartphone to quickly connect to the internet once the device is switched on. Another deal with graphics processing and battery life. The third allows the apps in your phone download data more easily by managing traffic between the apps processor and the modem.
A jury finally decided that Apple violated all three of Qualcomm's patents and said– or $ 1.41 per iPhone – because of the violation its technology. The jury awarded Qualcomm the full amount it requested at the start of two weeks of trial, which took place in San Diego.
What about the test in April?
only lived should be the big one. It relates to Apple's first complaint, which accused Qualcomm of having unlawful licensing terms. Apple also said that Qualcomm seeks to punish it for collaborating with South Korea's investigation into Qualcomm's licensing practices by holding a $ 1 billion rebate. Apple wants to lower the amount that Qualcomm pays on licensing fees, as well as ordering a $ 1 billion return.
Qualcomm maintains that no modern handset – including iPhone – is possible to "without relying on basic Qualcomm cellular technologies." In response to Apple's filing, the company has made its own counterclaims, including breach of contract and unfair competition. It also requested an unspecified amount of damages and said Apple interfered with its relationship with contract manufacturers.
In May 2017, a lawsuit was filed by Qualcommallegedly violating the contract. The suit came less than a month after Apple stopped paying royalty patents for Qualcomm technology that was important for connecting phones to a wireless network.
In July 2017, four iPhone makers joined Apple byindicating that it used market position to charge excess royalty . The four companies are Foxconn parent Hon Hai Precision Industry, Wistron, Compal Electronics and Pegatron. They are looking for at least $ 9 billion in damages, which may triple to $ 27 billion under antitrust law.
Patents and more patents
How does the Qualcomm licensing business work?
Some companies have patent licenses on an individual basis; All Qualcomm licenses are a team. For a set fee – based on the end of the device's sale price, usually a phone – the device manufacturer gets to use all Qualcomm technology.
This has become the standard in the mobile industry for patent holders to pay their licensing fees the total cost of a handset, so not Qualcomm is not alone there. Ericsson, Huawei, Nokia, Samsung and ZTE also collect license fees based on the total device. Any company that makes a device that connects to a mobile network must pay Qualcomm a licensing fee, even if it does not use Qualcomm chips.
Part of the dispute between Apple and Qualcomm is Apple believes that the licensing fee should be based on the Qualcomm chip used on the device, not the entire phone. "They do some really good work around standards-essential patents, but this is a fraction of what the iPhone is," said Apple CEO Tim Cook in May 2017. "It does not work on the display or Touch ID or a gazillion other works made by Apple. And so we do not think that's right, and then we take a principle to stand here. "
Who are technology licenses? Qualcomm?
Qualcomm protects its technology in more than 340 companies, specifically phone vendors. It does not license its patents to chipmakers, though, which is something that the government and Apple took issue with. Qualcomm argues that chipmakers do not need licenses because handset makers cover the cost of using its technology.
Apple licenses Qualcomm technology through its manufacturers, such as Foxconn, instead of having its own license. Apple said during a January trial that it was attempting five years to negotiate a direct Qualcomm license but the terms offered – such as cross-licensing of Apple technology – were unfair. Apple's manufacturing partners are also involved in legal disputes.
In April 2017, Apple said it stopped paying Qualcomm's royalty for devices purchased during the quarter of March. Qualcomm accused contractors of violating the contract. Qualcomm in October said that Apple owes this $ 7 billion to patent licensing fees.
So what's the licensing fee of Qualcomm?
Qualcomm licensing fees are based on the total cost of a device ($ 999 in the case of iPhone XS) compared to the value of a chip (closer to $ 20), but accessed It is also at a certain level. The FTC-Qualcomm battleincluding Apple's paid fees.
Apple partners pay Qualcomm a licensing fee five times higher than the thought it is fair, Apple COO Jeff Williams has witnessed during the FTC trial. Apple wants to pay $ 1.50 per royalty device at Qualcomm, based on a 5 percent cost-per-install fee of $ 30 modem that connects iPhones to mobile networks. Instead, it has ended up paying $ 7.50 per phone, he says.
"The whole idea of a phone cost percentage does not mean to us," Williams said. "We've got a lot of difficulty in our main deal. At the time we're doing something really, it's really different." However, Apple agrees with this rate because it is lower than what Qualcomm wants to charge contract manufacturers – a 5 percent fee for every iPhone sold, which equals $ 12 up to $ 20 per device, Williams said. A rebate agreement has dropped to $ 7.50 per iPhone, and the level remained stable over the years.
In November 2017, Chinese handsets started to pay Qualcomm royalty for its 3G and 4G patents at 3.25 percent of the sale price of each phone sold in that country. Eventually, Qualcomm released the rate throughout its licensing base. It also puts the value of the handsets, whose royalty is based on, at $ 400, even though one device is sold for triple. And Qualcomm's cover for a full portfolio license is $ 20 per device and $ 13 only for Qualcomm's vital patents.
In comparison, in one of his patent competitions on Samsung, Apple said it was worth $ 40 on every device for Samsung's violation of five patents, as well as lost revenue, as a whole $ 2.19 billion. A jury eventually ordered Samsung to pay $ 119.6 million for violating three of Apple's five patents related to software features such as "quick links" and "slides to unlock . " And in March the patent trial between Apple and Qualcomm, a jury decided that three non-essential patents from Qualcomm.
Is Intel the factor in this?
When Apple first launched the iPhone a decade ago, it used a modem from Germany's Infineon. That continued for the next three years until Apple switched to Qualcomm in 2011.
Intel bought Infineon in 2011, but its chips no longer appeared on the iPhone again until 2016 by the iPhone 7 and 7 Plus. At that time, US models operating networks from AT & T and T-Mobile began using Intel processors, while Verizon and Sprint versions used Qualcomm. Intel is now the sole supplier of iPhone modems.
Qualcomm has. In September, it said in a case that Apple provided Intel engineer's confidential engineers, including Qualcomm source code and log files, to overcome faulty chip chips of their company used on iPhones . Qualcomm said in a complaint that Apple is using "secondary sources of chipsets" to push for business negotiations.
The new complaint from Qualcomm is an amendment to the November 2017 suit filed against Apple. Qualcomm said that newly discovered truths have provided additional charges against the iPhone manufacturer, including secret trade allocation and breach of agreement.
Other legal battles
What's happening between Apple and Qualcomm outside of the US?
Apple filed lawsuits against Qualcomm in China and the UK, while Qualcomm responded to countersuits in China and Germany.
In early December 2018, a Chinese court ordered four Chinese Apple subsidiaries to stop importing or selling iPhones due to patent infringement. Patents include technology that allows iPhone users to adapt and reformat the size and appearance of photos, and manage applications using a touchscreen when viewing, navigating and removing applications.
Later in the month, the Munich court found that Apple violated Qualcomm's technology for power savings on smartphones and decided that the iPhone maker should stop selling the device in Germany. Apple continued its sale of iPhone 7 and iPhone 8 in Germany again, but it only provided models with Qualcomm chips. Apple stopped using chips from Intel on older devices to comply with Germany's court decision.
In January, another German court, in Mannheim,against Apple, which is called unfounded. The second case of German is related to something called "bulk tension," or voltage, on iPhones. Leaders from a regional court say Apple does not violate Qualcomm patents because the voltage on smartphones is not the same. It nullifies the claim, but Qualcomm is appealing.
What other legal issues are facing Qualcomm?
Qualcomm came under many regulatory examinations in recent years due to alleged "monopolistic practices."
In China in early 2015, Qualcomm agreed to pay a $ 975 million penalty and lower its licensing fees to resolve the conflict in that country. South Korea has seen the company cost $ 850 million next year, where Qualcomm is appealing. The EU in early 2018 was funded by Qualcomm $ 1.23 billion for Apple's payment to use only its chips, something Qualcomm also appeals. And in August of that year, the company reached an agreement in Taiwan, where the country remained $ 93 million Qualcomm paid, but the company was still in debt.
Meanwhile, in March 2019, the Japan Fair Trade Commission decided thatreturning its decision from decades ago.
The USin court in January 2019. There is still no decision in that case.
What is Qualcomm's battle with FTC about?
The FTC sworn in Qualcomm in 2017, and the case went to trial in San Jose two years later. The US government has accused Qualcomm of running a monopoly on wireless chips, which forces Apple-like customers to work in the exclusive Qualcomm and charge the "super" licensing fees for its technology, in part through using "no license, no chips" policy. Qualcomm's practices have prevented market entry rivals, resulting in the cost of phones and in the past hurt customers, faced with higher handset prices, according to the FTC.
The FTC argued that Qualcomm used its power in the 3G and 4G chip market to force handset makers into unfair licensing agreements. If Qualcomm did not stop, the FTC said it would do the same thing in the 5G market.
Qualcomm said the FTC case was based on "flawed legal theory." It also says buyers choose chips because they are the best and it has never stopped providing processors to customers, even if they are battling over licenses.
It also said that his kingship skills were not hurt by competitors. Intel now provides all modems for Apple iPhones, MediaTek is the world's second largest wireless chipmaker, and Samsung and Huawei have built their own modems.
Managers from the biggest tech companies have testified about Qualcomm's licensing during the January hearing, announcing the internal work of the smartphone industry. The FTC and Qualcomm have declared their closing arguments January 29, and now up to Judge Lucy Koh to decide the verdict. At the same time, the two sides continue to negotiate a possible agreement.
How did Apple cause that case?
Complaints to the FTC are particularly relevant to how Qualcomm deal with Apple. The US government said Qualcomm forced Apple to pay licensing fees for its technology in exchange for its use of chip on iPhones. It also argued that Qualcomm used its position to demand unreasonably high licensing fees and hurt the competition by refusing to license its technology to chip rivals. "Qualcomm ay nakilala na ang anumang kakumpitensya na nanalo sa negosyo ng Apple ay magiging mas malakas, at gumamit ng pagiging eksklusibo upang maiwasan ang Apple mula sa pagtatrabaho at pagpapabuti ng pagiging epektibo ng kakumpitensya ng Qualcomm," ayon sa FTC sa isang pahayag sa oras na isampa ang kaso nito.
Sa panahon ng pagsubok, ang FTCat sa stand. Nagpatotoo si Williams na tumanggi ang Qualcomm na ibenta ang mga modem sa Apple para sa 2018 mga iPhone dahil sa dispute sa paglilisensya ng mga kumpanya. At sinabi ni Blevins na nais ni Apple na bumuo ng isang Intel chip komunikasyon sa iPad Mini 2 nito, na inilabas noong taglagas 2013, ngunit ang mga paraan ng negosyo ng hardball ng Qualcomm ay nagdurog sa plano.
Matthias Sauer, isang ehekutibo ng Apple at isang saksi na tinatawag ng Qualcomm, ay nagpatotoo na ang mga modem ng Intel ay hindi nakakatugon sa mga teknikal na pamantayan na kinakailangan para sa mga iPhone ng kumpanya sa 2014. Bagaman hindi rin matugunan ng Intel ang mga kinakailangan ng chip ng Apple para sa iPad, ito Ginagamit pa rin nila ito, sinabi niya, ay hindi nag-aalok ang Qualcomm ng mga insentibo upang manatili sa mga chips nito.
Ang susunod na iPhone
Ano ang ibig sabihin nito sa aking susunod na iPhone?
Karamihan sa mga tao ay hindi talagang nagmamalasakit sa kung anong mga chips ang nasa loob ng kanilang mga aparato, ngunit ang Qualcomm ay may malaking kalamangan sa Intel: bilis.
Noong kalagitnaan ng Pebrero 2019, inilabas ng Qualcomm ang X55 processor, ang unang modem na may kakayahang tumakbo sa lahat ng bagay mula sa 2G hanggang 5G na mga network. Ito ay may kakayahang 7.5 Gbps download bilis at magiging sa mga aparato sa huli 2019. Ang nakaraang modem Qualcomm, ang X50, ay magiging sa mga aparato na inilabas sa mga darating na buwan. Kabilang dito angna ngayon ay ibinebenta sa tabi ng Moto Z3 para sa .
Karamihan sa mga carrier ay nagsisimula lamang upang i-on ang kanilang mga 5G network, at mga kumpanya ng smartphone ay pa rin prepping ang kanilang unang 5G device. Maraming mga pangunahing vendor ng Android – kabilang ang Samsung, Huawei at LG – ay nagpalabassa o bago lamang ng MWC 2019 noong Pebrero. Ang unang 5G na telepono ay gagamit ng X50 modem, na maaaring maghatid ng mga bilis ng pag-download ng 5 Gbps.
Sa 2019 na kapaskuhan, ang bawat pangunahing Android vendor sa US ay magkakaroon ng 5G na telepono na magagamit gamit ang Qualcomm chips.
Ang Intel ay wala pang 5G chip sa merkado, ngunit sinabi nito na 5G modem nito ay handa na para sa mga komersyal na aparato sa ikalawang kalahati ng 2019, na may mas malawak na pag-deploy sa 2020. May ilang mga alalahanin, bagaman, ang maaaring maantala ang modem.
Ano ang tungkol sa isang 5G iPhone?
5G ay inaasahan na maging 100 beses na mas mabilis kaysa sa aming kasalukuyang 4G LTE wireless na teknolohiya at 10 na beses na mas mabilis kaysa sa kung ano ang Google Fiber ay nag-aalok sa pamamagitan ng isang pisikal na koneksyon sa bahay. Sinasabi ng mga eksperto na dapat itong paganahin ang paggamit tulad ng virtual reality at augmented reality, pati na rin ang mga bagay na hindi natin maiisip ngayon.
Ngunit ang Applesa teknolohiya. Nais ng kumpanya na gamitin ang mga processor ng 4G LTE ng Qualcomm sa 2018 mga iPhone nito, ngunit ang chipmaker ay hindi gagana sa Apple, ang Williams's .
patuloy na nagbibigay ang Qualcomm ng Apple na may mga chips para sa mga mas lumang mga iPhone, kabilang ang iPhone 7 at 7 Plus, sinabi niya. Ngunit hindi ito magbibigay ng Apple na may mga processor para sa pinakabagong mga iPhone para sa 2018, na idinisenyo dahil ang dalawang nagsimula na labanan ang mga patente, sinabi niya.
"Ang diskarte ay sa dalawahan-pinagmulan sa 2018 pati na rin," Williams sa Enero. "Kami ay nagtatrabaho sa paggawa nito sa Qualcomm, ngunit sa katapusan hindi nila sinusuportahan kami o nagbebenta sa amin chips."
Ang mga komento ni Williams ay lumitaw upang salungatin ang patotoo mula sa Qualcomm CEO Steve Mollenkopf mula sa mas maaga sa paglilitis sa FTC. Sinabi niya sa stand na sa tagsibol 2018, Qualcomm pa rin ay sinusubukan upang manalo ng isang kontrata supplying chips para sa iPhone ngunit na ito ay hindi "nagkaroon ng anumang bagong negosyo" mula sa Apple dahil ang mga nakaraang kontrata ay nag-expire. Dahil sa mga limitasyon sa petsa ng katibayan ng pagsubok, hindi siya pinayagang talakayin ang kasalukuyang kalagayan ng negosyo ng Qualcomm sa Apple.
Ang iba pang mga tagapangasiwa ng Qualcomm ay gumawa ng mga komento sa mga nakalipas na buwan tungkol sa kanilang pagpayag na magbigay ng mga processor sa Apple.
Sa isang tawag sa Hulyo 2018, sinabi ni Christiano Amon, ang pinuno ng negosyo ng chip ng Qualcomm, na "kung ang pagkakataon ay naroroon, sa palagay ko ay magiging supplier kami ng Apple." At noong Setyembre, sinabi ng punong pinansyal na si George Davis sa isang kumperensya ng Citi, "malugod naming tatanggapin ang pakikipag-ugnayan sa Apple sa 5G."
Habang maraming mga tagamasid sa merkado ang inaasahan ng Apple na ilabas ang isang 5G iPhone sa 2020, may ilang mga alalahanin ang Intel's chip ay hindi maaaring maging handa hanggang sa lineup ng Apple 2021. Iyon ay maglalagay ng Apple mga dalawang taon sa likod ng mga Android vendor.
Kung nakakakuha ang Apple ng isang mas mababang bayad sa paglilisensya, babayaran ba natin nang mas kaunti para sa mga iPhone?
Iyon ay malamang na isang malaking taba no. Ang Apple ay may higit na pagkilos sa paglipas ng pagpepresyo kapag mayroon itong dalawang mga supplier upang i-play off ang bawat isa. Ito ay lubos na hindi posible na ito ay pumasa sa anumang ng mga pagtitipid sa ating lahat.
Kapag inilunsad ng Apple ang iPhone X nito noong huling bahagi ng 2017, ang ilan ay nagtaka kung ang tag na presyo ng $ 999 ay masisira ng mga mamimili. Sa halip, ang iPhone X ay naging ang pinakamahusay na nagbebenta ng aparato mula sa oras na ito pindutin ang mga tindahan sa pamamagitan ng dulo ng quarter ng Hunyo, kahit na ito ay ang pinakamahal na telepono Apple ay kailanman naibenta.
Ang 5.8-inch device ay $ 300 higit sa 4.7-inch iPhone 8 at $ 200 higit sa 5.5-inch iPhone 8 Plus. Sumunod ang Apple sa taong ito gamit ang iPhone XS at ang mas malaki at kahit na pricing na XS Max, na nagsisimula sa $ 1,099.
Ang Apple, na nakaharap sa isang paghina sa mga benta ng iPhone, ay kailangang gumawa ng mas maraming pera mula sa bawat aparato na ibinebenta nito. Ang kumpanya sa unang bahagi ng Enero 2019 ay nagbigay ng isang bihirang babala – ang una sa 16 na taon – na ito ay magkulang sa mga pinansiyal na projections nito sa quarter ng Disyembre. Mamaya sa buwan na iyon, sinabi nito na ang mga benta nito sa quarter ng Marso ay mas mababa pa kaysa sa inaasahan ng mga analista. It pointed to an economic slowdown in China and the country's "rising trade tensions with the United States" as the main culprits.
Even if Apple pays less for patents, that doesn't mean we'll see any benefit from those savings. Its higher prices.
First published July 9, 2017.
Update, March 1, 2019, at 5:30 a.m. PT: Adds details of recent developments, including the FTC-Qualcomm trial, and notes the impending trial dates in March and April.
Update, April 11, 2019, at 5 a.m. PT: Adds details of recent developments, including the patent trial from March and the licensing trial in April and May.
Update, April 16, 2019, at 2:46 p.m. PT: Adds news of settlement, tweaks throughout. Update, April 16, 2019, at 3:46 p.m. PT: Adds news of Apple testing Qualcomm chips. Update, April 16, 2019, at 5:19 p.m. PT: Adds news of Intel leaving the 5G phone modem business.