Business Dinner Demonstrates How Companies Can Revolutionize Marketing and Sales Using Marketing Marketing and Marketing Automation
Vienna (OTS) – Successfully Launched in Spring 2019 DIGITAL INNOVATION SESSIONS by styria digital one (sd one) and Styria Content Creation (SCC) held on Wednesday in Linz for the first time. At the Food and Beverage Hotspot 2Raum sd a managing director and lawyer of the SCC Xenia Daum welcomed around 40 select guests from the marketing departments and agencies. Which content companies need for individual phases of their customer journey, how to properly distribute and distribute content, and how successful marketing automation in generating qualified sales leads users Nicola Dietrich Member and head of the Styria Content Creation Content Strategy, and Martin Bredl Managing Director and Inbound Strategist of the first Austrian inbound marketing agency Take Off PR.
For Nicola Dietrich gave an introductory lesson, content marketing is not just another marketing discipline, but an integrated project of management, sales, marketing, product management, team communication. "Everything's on a table," was his credit. " If you started Content Marketing, please involve all departments. Successful content marketing strategies are directly based on corporate strategy and even stand above all communication steps. In strategy, distribution is particularly important, because he knows the most about customers, their questions and pain points ”says Dietrich. Requiring more than just a cool image video, the storytelling expert is clear on the basis of many take-aways. You need different content for each stage of your customer journey. "And:" First and foremost, think about who your average customers really are. What are the problems and how do you solve them with your product or service? You should answer your customers' key questions with the appropriate content. "
Findings confirmed Martin Bredl in its keynote. The founder and CEO of Take Off PR used the example of a medium-sized IT services company, which represented by many companies, to illustrate how content marketing and marketing content fit perfectly in. Bredl guided guests through the process from the first blog post to automatically identifying the interest of website visitors to the target , cleverly supported by software, content distribution and lead generation for sales. " No leads, no fun. Many users simply cannot help you without the leads. They need to ensure the right customer experience throughout the Travel Purchase and keep their potential customers excited about the right content and the answers to their questions "added the pioneering marketing Bredl. best achieved through marketing automation is clearly the latest by the end of Bredl's presentation.
And what the potential sleep is here is shown by the live survey, which found that 48 percent did not even deal with marketing automation.A strong growing field that will be joining us closely next time.
Photos and video coverage of the event can be found at www.facebook.com/styriadigitalone.
Upcoming years, more DIGITAL INNOVATION SESSION takes place in the topics of marketing marketing, native advertising, influencer marketing, employer branding and behavioral economics in the digital age. Sparring partner for digitization companies. Sd is responsible for digital marketing of Austrian portals & # 39; Styria Media Group & # 39; such as kleinezeitung.at, DiePresse.com, ichkoche.at, wienerin.at, ligaportal.at, and more. as well as external online offers such as gofeminin.at, wetter.tv, and more. For many well-known customers from all industries, sd oversees the conception, implementation and measurement of digital campaigns success including content creation as well as developing digital strategies and new solutions. in communications and advertising products. The large media and customer network, diverse digital expertise and the network with content marketing agency Styria Content Creation make a reliable and reliable partner for all digital solutions from a single source. www.sdo.at
Styria Content Creation is a multi-award winning magazine publisher and award-winning content marketing agency with over one hundred internal and external storytelling, video, strategy experts in content, editing, social media marketing, SEO, Design, and more. It develops content and communication solutions in digital, audiovisual and printed formats and joins customers throughout the content process ̵
Questions & Contact:
Mag. Julia Warnick-Kolar, julia.warnick-collar @ sdo.at
T: 01 / 60117-280
Thomas Goiser, thomas @ goiser.at