First AIM. Then Yahoo Messenger. Now BBM.
The once messaging service is a beloved feature of BlackBerry phones leaving, which lasted in a line of popular chat apps to get the ax.
Emtek, the company that runs the BlackBerry Messenger service, will close it on May 31, the company announced a blog post Thursday. Despite investing in new features, Emtek did not get the use of the service, it said.
"Three years ago, we set up to stimulate BBM consumer service," the post company said.
"We pour out our hearts to make it a reality, and we are proud of what we have built up to now," continued. "However, the technology industry is extremely liquid, and despite our great efforts, users have moved to other platforms, while new users have proved difficult to sign on." After Emtek, BBM users can no longer open the app to view old messages, photos, or other files, the company said on a page that offers answers to frequently asked questions. Users will be able to download photos, videos, and files before May 31
In the last decade, when BlackBerry devices are among the most popular smartphones, BBM has served a similar role for devices like iMessage plays on iPhones today. This is the default messaging service for BlackBerry devices and, since it's only available on Blackberry handsets, it's one of the main reasons customers have been stuck.
But BBM's use was initially reached by iMessage and other services after the iPhone and Android-based devices were taken into the smartphone market. Smartphone messaging headers are now included not only iMessage, but are owned by WhatsApp and Messenger of Facebook, and WeChat.
With court users on other devices, BlackBerry opens BBM to owners of iPhones and Android phones. As recently as 2015, it says that there are 140 million registered users on those BlackBerry devices. Emtek acquired BBM rights from BlackBerry in 2016.
BlackBerry manufactures the BBM enterprise version that it offers to corporate users. The BBM enterprise is still alive.
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