Zara vents anger on social networks with the so-called "plus-size" or "round" dummy, while she is doing 40/42.
We should do joy. For this fall’s collection, Zara calls Dutch model Jill Kortleve. On his Instagram account, the 25-year-old, who has teamed up with Alexander McQueen, Rihanna and H&M, thanked the Spanish brand for choosing " as one of the first curvy models for the [son] site» .The arrival of Jill Kortleve was a small advance for the sign that we were accustomed to filigree mannequins, bringing in 34. But to say that Zara was engaged in a "round" or "plus- size ", as many media have done, there is one step we will never cross. Dutch is a 40/42 size, average in Belgium.
With a slightly recognizable marketing goal, Zara has made (small) ) step into greater diversity, playing on the very fashionable concept of body-positivism. Or let's say, for the first time, the brand has decided to work with a model closer to customers its, no matter the size mixed k is no more than 44/46 ̵
An insult to women?
This new collaboration did not fail to affect many Internet users, with the problem of identifying Jill Kortleve as a supermodel. " According to Zara, this is a" plus size "," round "model. She is 40/42: the average size of French women. Either we are all overweight, or your codes is not good ", wrote one surfer, while another accused the mark of hypocrisy.
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According to Zara, this is a "plus size" model, "round "😭. She was 40/42: the average size of French women. Either we are all overweight, or these are your bad code. pic.twitter.com/rRqcnoyBjE
– Nesrine Slaoui (@NesrineSlaoui) August 27, 2019
For the first time, Zara used a rotating bead (actually that's a 40/42, always more pretentious.) | https://t.co/nYG8iVyoQH https://t.co/I1WsF64jgRAVE19659004etau- GaellePrudencio (@GaellePrudencio) August 26, 2019
Zara wants to do well by putting a model plus size except …
1) Model is a size 40. This is a size below the French average
2) Zara does not offer large sizes.
A little missed as a plan comm & # 39; no? the term chosen to describe Jill Kortleve: " I just read that this is the first plus-size model in the history of a mega known to be ready to wear a brand, so I wonder if we're not trying to make everyone crazy and make sure we hate each other ”,  9009] he wrote on Twitter, before adding:" I made a long speech to try to improve my impression while being very clear about who I really am. reaction explodes 'But you fuck' .
I just read that this woman is the first plus-size model in the history of a mega known ready-to-wear, so I'm wondering if we're not just looking at everyone's crazy and making sure we hate one & # It's not one. pic.twitter.com/L2Dp0wVjYC
– Pelenope Bagieu (@PenelopeB) August 27, 2019
His definition of the word "curves"
In the wrong name " big size Zara is only exacerbating the already-fed complex, among other things, fashion and advertising, but this is not the first time the ready-to-wear brand has faced criticism. her Love Your Curves campaign has sparked controversy, promoting positive body values by presenting thin models. Should we laugh or cry?
You have to be me shitting, Zara. pic.twitter.com/tiOsJv5AVy
– Muireann O & # 39; Connell (@MuireannO_C) February 28, 2017