Let them eat the cake – and pay for it.
That’s what a tired London-based baker announced to social media influencers asking for free food during the pandemic, as businesses like him are struggling to recover from the COVID-related shutdown and losses in we.
Reshmi Bennett, a professional chef and baker, runs Anges de Sucre in London. The shop, known for its confections such as pies, pastries and wedding cakes, posted the fierce snub on its business blog, calling on social media influencers to stop fishing for freebies .
“We receive hundreds of requests for cake in exchange for exposure. I want ‘thank you for reaching’ but I will not, because I am not grateful for your ‘opportunity’ to work for free. And it also clogs in my DMs and inboxes, ”Bennett wrote in the post.
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The pastry guru goes on to defend his “edible artworks” saying his making love is really expensive to produce. He also said that while the exchange can result in free promotion and “likes” on Instagram it rarely translates into actual business and often results in more people requesting free sweets.
“Your followers are literally indifferent to who the cake maker is,” Bennett wrote. “The few times I sway for free, I received more requests for free cake. I’d rather you pay for the cake and not post or tag than any other way.”
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And if his blunt blog post isn’t clear enough that all customers will pay for them, Bennett has created a flow chart titled “Influencer Guide to Free Cakes.” It sarcastically details how social media users with followers between 10,000 and 100, can request 00 free sweets in exchange for promotion. All possible chart paths lead to answers such as “DIY or go without;” “Go to the supermarket,” and “You are a parasite, there is no cake for you.”
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“Life is too short to work for want,” he wrote.