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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Bugatti's $ 18.7M La Voiture Noire makes its US debut in Pebble Beach

Bugatti's $ 18.7M La Voiture Noire makes its US debut in Pebble Beach



Bugatti's La Voiture Noire

Source: Bugatti 2019.

The world's most expensive new car makes this week's North American custom at the world's leading luxury auto show, the Pebble Beach Concours D & # 39; Elegance, which begins Tuesday in Monterey, California.

Bugatti's debut debuted a one-of-a-kind $ 18.68 million La Voiture Noire, translated into The Black Car, at the Geneva International Motor Show in March. The car pays off the art deco design of the Type 57SC Atlantic, one of the most coveted classic cars in the world. Designed in 1

934 by Jean Bugatti, eldest son of the founder of the company Ettore Bugatti, only four were created. Three were accounted for while the fourth, lost in World War II, was worth more than $ 100 million if found today.

The new La Voiture Noire packs 1,500 horsepower and 1,180 thousand-feet of torque driving it. from 0 to 60 mph in 2.5 seconds. It has a quad turbo W-16 engine with a top speed of 261 mph.

"We created a real one-off, a single car unit we call automotive haute couture," said Achim Anscheidt, Bugatti's managing director. "It's not just a car, it's really like a piece of art that conforms to the very exclusive brands and luxury brands in France."

The La Voiture Noire of Bugatti

Source: Bugatti 2019.

Bugatti limited the top speed of La Voiture Noire to give it more cleaning experience. The company's previous limited-run model, the Divo, also sold top speed for a cornering focus.

"High-speed mode is not relevant to these cars because they have a different focus. Divo is made for corners and La Voiture Noire is a Grand Tourism," said Tim Bravo, a speaker of Bugatti.

The car at Pebble The beach has been purchased, but Bugatti does not say who owns it. The rumored buyers include soccer stars Cristiano Ronaldo and Ferdinand Piech, former chairman of Volkswagen, who owns Bugatti.

"Once a customer has made a public claim, then we can refer to that, but beyond that we will respect the anonymity of a customer and he will decide if he wants to remain anonymous," he said. Bravo.

Whoever it is, he won't be driving a car anytime soon. Bravo said Bugatti still needs about 2½ years to finish and deliver the car.

Bugatti's La Voiture Noire

Source: Bugatti 2019.

Bugatti produces one-of-a-kind and custom cars for its more than 100 ultra-rich clients years. The average Bugatti buyer owns 42 vehicles, five houses, three private jets, three helicopters and a yacht, according to Bugatti.

"When you are rich, the thing you want after your wealth is to feel special and unique – and someone paying $ 18 million for a car will take that & # 39; car ever, look how good I am, & # 39; "said Karl Brauer, an analyst for Autotrader.

After becoming part of the VW Group in 1998, the company scraped out custom models in favor of more mass produced, but still incredibly limited, super cars.

In the years that followed, the company produced 450 Veyron super cars launched in 2005 and recently completed 200 of the 500 planned Bugatti Chirons, starting at $ 3 million. on the origins of developing its coach to offer Bugatti Divo at the 2018 Pebble Beach Concours.

The $ 5.8 million super car, based in Chiron, was presented to a select group of Chiron customers in Pebble Beach last year. Limited production of 40 Divos was sold that day, Bugatti said at the time.

"I think this is brilliant on their part because they make the claim that they are going to get back to their roots and once the cars come out they are almost all coaches built and they are hard to afford and it is a fair premium experience, "says Brauer.

Bugatti's La Voiture Noire

Source: Bugatti 2019.

La Voiture Noire represents another step in returning to that ultra exclusive heritage.

How exclusive? So, Bugatti only approached a customer with sketches and ideas for the car.

The company says he bought it on the spot.

"The idea of ​​La Voiture Noire was 100% born within Bugatti, it did not originate with the customer. However, with it one by one, the customer enjoys the freedom to create specific details with us," said Anscheidt. [19659002] Some of the specifications include six car tailpipes, similar to the Type 57SC, a detail recommended by the buyer’s wife.

The La Voiture Noire of Bugatti

Source: Bugatti 2019.

The buyer also has total control over the design is the interior.

Interestingly, the show car disclosed in Geneva was colored with blacked out windows adorning the interior. The French carmaker said it was because the car had not been.

"Regarding the interior, we want to make sure that the customer who decides to buy that car can really create the interior in his or her own liking," Anscheidt said. "So, our designers work together with the customer to make the interior 100% just the way she wants it to be," she continues.

Bugatti's La Voiture Noire

Source: Bugatti 2019.

Despite the price tag, custom car construction is a good business strategy according to analysts such as Brauer, as it minimizes risks associated with designing new models. Simply put, if the consumer is already known, there is no speculation as to what it is asking for.

"These people don't have to spend anything. It's a phone call and a few sketches with a customer to say & # 39; how about $ 18 million for it. & # 39; Even before they had to fire a metal making machine or hand-stitch the leather, they had a sale, ”Brauer said.

Hans Wurl, a specialist in the classic car auction company, called it the "shocker of an appreciation." For collectors, valuing a car like La Voiture is difficult because it is one of a kind and has never been auctioned to the public before, ensuring how much it will cost.

"In my opinion, if it came to an open auction today, there is a very good chance of not reaching the number for sale before," he said. "But that doesn't mean it's not been a good investment for a period of decades."

Bugatti's La Voiture Noire

Source: Bugatti 2019.

The company introduced the new Bugatti in Geneva and the Concorso d & # 39; Eleganza Villa & # 39; Este in Italy in May. But this is the first time it has been shown in the US.

The Concours in Pebble Beach is the most popular car competition in the industry among automakers who often spend six days in Monterey to introduce their most famous new cars and concept cars.

This could also be one of the few times La Voiture Noire is not the most expensive car in many.

A 1962 Ferrari 250 GTO was sold during Pebble Beach car week last year for a record $ 48.4 million.

La La by Bugatti Voiture Noire

Source: Bugatti 2019.

"As ridiculous as it may sound to a normal person like you and me, La Voiture Noire is a very reasonable one. car prices, "Bravo said.

Bugatti has plans to roll out at least four more custom built cars in the coming years, with another super car rumored to be somewhere between Divo and La Voiture Noire is expected to be announced at this year's Pebble Beach Concours.


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