Fox News said the removal of the announcement did not cause any damage to the network at all, citing that commercials running across the country in “Tucker Carlson Tonight” had switched to other network programs.
On Thursday night, a hashtag campaign – #IStandWithTucker – kicked off on Twitter, with his fans adding it to messages of support for the host. As the phrase lists the platform’s topics, Mr. Carlson’s spies tweeted insults at the host and the network that used him while using the same hashtag.
Mr. Carlson, who recently sold his stake in conservative site The Daily Caller, has lost major advertisers over the past few years. Dozens of companies, including Pacific Life, Farmers Insurance and IHOP, have distanced themselves following his on-air comments about white supremacy, immigrants and women.
But his show remains a linchpin of Fox News’s lineup, drawing 4.8 million viewers last week. So far this year, “Tucker Carlson Tonight” has generated 16 percent of ad revenue for Fox News, according to iSpot.tv, the television ad measurement company. Of the $ 75 million in total spending, more than a third came from a single advertiser: MyPillow, a Minnesota pillow maker managed by Mike Lindell, a supporter of Mr. Trump who appeared in a White House Rose Garden interview in March.
This month, Mr. Carlson is currently attracting 20 percent of Fox News’s revenue, compared with 11 percent during the same period last year.
Several key brands remain in Mr. Carlson’s program. Many major media buyers say they have no clients with recent spots on the show.
Alongside spots from computer security brand Norton, the skin care brand Proactiv and Mr. Trump’s re-election campaign, recent ads include a powder company of Beet used gun rights personality Dana Loesch as a spokesman, a fungus treatment brand and several law firms, according to iSpot.tv.