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He is 7, Makes Millions on YouTube. Today, an FTC Complaint




(Newser)

YouTube's highest earner in the world is in hot water, or at least in her family – because the star herself is seven years old. The Ryan ToysReview channel, which earned its young star an estimated $ 22 million last year, has been accused by Advertising consumer watchdog of fraudulent advertising to its young viewers, BuzzFeed News. The group, which has filed a complaint with the Federal Trade Commission, said the family did not properly disclose its ad deals, interspersing sponsored content with regular content on the channel that did not specify which content is really an ad. It adds that sometimes brief flash screen disclosures on texts by young viewers are not yet known how to read, reports NBC News. Ryan's family released a statement to BuzzFeed denying any wrongdoing and saying it supported any efforts by regulators "to protect both viewers and creators."

The team offers two videos as examples: One in which Ryan is shown playing in a pretend drive-thru with no sponsored content, and a similar one in which he plays on a pretend drive-thru while catching his toy partnership with a fast-food chain. "Unfortunately, it is often difficult to identify innocent (or sometimes not so innocent) antics in Ryan ToysReview videos from sponsored content," the group said. And while adults can tell the difference, preschoolers can't. The channel "fraudulently promotes many products to millions of preschool-age children who violate FTC law," the group said. The law in question says that the ads should be clear and eager to disclose in a way that the intended audience can easily understand. "The FTC says it has received the complaint but did not say if an investigation was opened. (Google is making major changes to the" child "YouTube videos.) ;

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