Shopping at Instagram gets bigger and bigger and Mark Zuckerberg has made it clear that enabling more commerce on Instagram is a priority for 2019. But, the company seems to be starting a bit of a Trojan horses to remove a bit of friction, and the Trojan horse is a very interesting: donating to charities through Instagram Story stickers.
To be fair, a donation sticker to make money easier for non-profits and charities is a good thing, and Facebook donation sticker version has risen more than $ 1 billion. Adding that option to Instagram should help many great organizations in the long run. But, it's important to note the purpose of ending Instagram and his parent company Facebook: to make money. So, getting people to add their credit cards to donate to a charity is a great way to make sure the card is in the file if Instagram is delivering a product they can purchase.