Updated, Saturday AM: Open the Road The Honest Thief led Friday in $ 1.3M in 2,425 theaters, a figure of just under $ 1.4M Unhinged it made its first joint US-Canada debut Friday. The Liam Neeson film is moving towards $ 3.6M three days, and when rolling Canadian revenue since last week, the running cume will stand at an estimated $ 4.1M. Honest Thief getting extra help from Imax, Dolby and PLF, formats typically no longer have access to Neeson action pics in a highly competitive main studio tentpole environment.
As an ongoing reminder, theaters in New York State and the province of Los Angeles will remain closed, as will North Carolina. In general, 48 states have open theaters, but exhibitor No. 2 Regal is closed nationwide except for seven sites in California.
How Jacob Elordi Romance Pic ‘2 Hearts’ Remains Theatrical Course During The Pandemic
Directed by Mark Williams, co-creator of the winning Netflix Emmy series Ozark, Honest Thief Following a well-known bank robber, who, out of a desire to live honestly, switched to himself, only two ruthless FBI agents crossed over. Kate Walsh and Jai Courtney also starred.
On social media, RelishMix follows it Honest Thief has a campaign backed by 5.7M Facebook views from 20 videos from the official pic page with an additional close to 10M YouTube views from four trailers and spots.
Report on RelishMix, “Kate Walsh is a strong and clear social star for Honest Thief across the universe of his social media 5.7M followers with Instagram of 3.2M with Twitter 900K and Facebook of 1.6k. She is active for film between posts for Boyfriend makeup / makeup product line. ”
That look you will give a #boyfriend when you find out he is lying about his past and he is really a bank robber … 🙄 #HonestThief is now playing in theaters, kittens! Buy your tickets now💥 https://t.co/vXEu0Io7t7 pic.twitter.com/qiWbiQpsYb
– Kate Walsh (katewalsh) October 16, 2020
General chatter on social media is positively leaning Honest Thief RelishMix further reports, “Liam Neeson never lied, when he said he would ‘come for you’ he ‘will come’, shouting fans, adding, ‘I do not understand why people continue to harass Liam ‘. Fans are finding materials on Facebook and YouTube as the week of opening chatter extensions to form and the film reaches the calendar. ‘giving too much’, the trailer plot lines get a positive conversation with the early viewer. “
Critics may be slapped Honest Thief with a 35% rotten score (only 40 movie reviews reviewed) but Rotten Tomato audiences are pleased with the Neeson pic of 86%.
Entering the second is 101 Studios’ War With Grandfather included $ 711K Friday at 2,260 locations. Find the Robert De Niro-Uma Thurman family comedy that came in at around $ 2.4M, -35%. This will put the 10-day pic cume at $ 7.1M.
Disney has a one-two-punch with Halloween catalog titles in spots 3 and 4 in a series of Tim Burton production releases this week The Nightmare Before Christmas and weekend of 3 of Hocus Pocus. Nightmare made $ 465K yesterday at 2,194 theaters, towards a $ 1M-plus weekend, while Hocus Pocus made $ 251K yesterday at 1,640, looking at a 3-day tour $ 700K.
Freestyle Releasing’s 2 Heart, the wide influx of other weekends into 1,683 theaters, seems to be in the 5th group with an estimated 3-day interval $ 500K- $ 550K. 2 Heart is 11% Rotten in 18 reviews with an audience meter of 83%.
Friday morning: Liam Neeson action film of the Open Road The Honest Thief posted an extraordinary first night during the $ 225K pandemic in the previews.
Neeson action movies out of Taken usually seen mainly double that or more than triple that in a healthy market, i.e. last year Cold Pursuit posted $ 540K in preview on Thursday, The Commuter made $ 700K, and Run All Night earned $ 455K on its first night, however, we must note that the exhibitor of No. 2 Regal is closed (except for seven theaters in California) and, of course, Los Angeles and New York are still closed. The industry expects that to happen Honest Thief may peg a similar opening to another action movie and potato meat dedicated to older men during the pandemic, Solstice Studios’ Unhinged, which is $ 4M on its first weekend in 1,823 locations (and not every exhibitor is open on the weekend of August 21-23); that Russell Crowe filmed towards making a 5x multiple off on his first wide weekend with a domestic $ 20M.
Most distributors during the pandemic decided not to report their numbers Thursday night because they were so low, but great on Open Road here for intel sharing. The numbers help both exhibitors and distributors evaluate the state of the box office, and make program decisions.
Honest Thief last weekend got an early jump in Canada before the big break in the US this weekend, earning $ 364K on 264 sites.
Honest Thief, first released under the revival of Tom Ortenberg’s Open Road, booked in more theaters than Unhinged had the first weekend with 2,425 locations. This includes drive-Ins nationwide, 180 IMAX sites, Dolby Vision, and all other premium formats. Forty-eight states have been cleared to open movie theaters, not including North Carolina, with movie theaters in San Francisco not opening because local health officials have restricted the sale of concessions; despite the fact that the province and the city are at the orange level of California and can accommodate 50% cinema capacity.
While movie theaters during the pandemic period usually only receive large screen releases every weekend (whenever that happens), this weekend Honest Thief shares a multiplex space in the faith-based drama YA of Freestyle 2 Heart starring Euphoria star Jacob Elordi. That direction by Lance Hool and written film plays in 1,683 locations.
“Open Road is proud to support US cinemas with Liam Neeson in a role that viewers love,” Ortenberg said this morning, “We know that many Americans across the country are excited to return to the movies. “
Next week Open Road will have its next YA Then we Collide available in theaters and on PVOD.