The Marriott has announced that they will soon be offering 2,000 premium home rentals to more than 100 destinations, providing access to Marriott Bonvoy at choices.
The biggest threat to the hotel industry faces
is faced with many competitions from riding-sharing services like Uber, the home industry faces many competition from home-sharing services like Airbnb.
It is interesting to see how the hotel industry interacts with this trend. Many hotel groups remain quiet on the radio when it comes to home sharing, while others are actually investing in home sharing companies.
Homes & Villas by Marriott
Next week Homes & Villas of Marriott will start. , which will be a home initiative that offers 2,000 premiums and luxury homes located in over 100 destinations across the US, Europe, the Caribbean, and Latin America .
This will allow members of Marriott Bonvoy to earn and redeem points for a wider variety of accommodation options.
This new program is an extension of a test launched by the Marriott in 2018, when Marriott presents the Tribute Portfolio Homes. They found some interesting trends based on that:
- Nearly 90% of people booked Marriott Bonvoy members
- More than 75% of people booked traveling for leisure, or for friends and family
- more than triple as long as they do not want for a standard hotel stay
Sharing home for Marriott
Homes & Marriott's Villas will add about 40 additional leisure destinations for Marriott Bonvoy members to earn and earn points. Marriott provides the following examples:
- A four-room room in six private acres of California wine country
- A six-bedroom villa in Sorrento, Italy with an infinity pool overlooking the Mediterranean Sea and an oven-fire pizza oven  The oceanfront villa in Anguilla with a private beach and a personal butler and house man
- A 18th-century Irish Castle that has stayed 17th and features a private lake for fishing boats and fishing
- A six-room townhouse in London with children's playroom and wall climbs
Marriott launches Homes & Villas of Marriott International with selected property management companies that manage these homes, including TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Resident Club, Mainsail Lodging, Conchal.
How to book Homes & Villas by Marriott
Starting next week you will be able to book Homes & Villas properties at Marriott directly through their website, which is homesandvillasbymarriott .com.
Furthermore, when seeking accommodation at marriott.com for three or more nights at home inventory locations, the Marriott website will provide a link to this option as well too. ] The Marriott still decides how to sell Marriott Homes & Villas through other channels, including the Marriott Bonvoy app and travel advisers.
Earn and redeem Marriott Bonvoy points for homes
Members of Marriott Bonvoy are able to earn and redeem points for home sharing shares . While the redemption rates have not been shared yet, I suspect that they will use a revenue-based system, and I doubt it represents a very good deal.
Rather the value here has the ability to earn points for stays, In my opinion. Marriott Bonvoy members can earn five points per dollar on these properties as members of points earned for other extended residence properties, though & Half the number of points earned in most Marriott properties.
Members will also receive bonus points based on the eligibility status, and select members will also receive an elite welcome gift of a special amenity or point.
Is this really a big deal?
Overall I think it is smart for the major hotel groups to recognize home sharing as a concept, as it is something here to stay. So I think this initiative from the Marriott is smart, as members get and get points for more experiences.
That said, I'm not sure that the partnerships would be a game changer that some people are suggesting.
- Marriott is not investing in any existing home-sharing business  Marriott does not have any home-sharing expertise
- Marriott does not launch their own home-based business
Instead of this is essentially a marketing partnership, where the Marriott is white label what doing other companies.
I would assume that all of these are really doing here take a commission on what your book is through them, and they & # 39; offer you some return rewards . This is a win-win-win, as home sharing companies are getting more business, the Marriott is just like them in the fashion, and members of Marriott Bonvoy can earn points.
But it does not look like anything realizes in home sharing, besides opening it to more eyes that only hotels can be considered.
In the face of honesty, having earned an extra five points per dollar spent is equivalent to an additional return that may be useful for some. ] At the same time, at some level I have to imagine the cost of all this is passed to buyers somewhat directly – the home sharing management company takes a slice, and maybe Marriott is taking a slice, so that the money is to
What do you guys think – is Marriott partnering with a home sharing company a game changer, or is it a pretty positive but almost unreasonable progress?