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Motorola's future returns with a folded Razr reboot – TechCrunch



Razr's rebirth was months old. And honestly, such a product is a little bit of a no brainer. The company owned by Lenovo has embraced the burgeoning (if vomiting) world of folders with the return of one of its most iconic models.

While it is true that the Motorola of kept the Razr name alive in some form or another in the era of Android, all that has come since it failed to capture the magic of a once powerful brand.

From the looks of things, however, the newly announced Razr is a lovely symmetry. The product, announced earlier today in Los Angeles, relies on the lack of criticism that folders are simply the return of the once-ubiquitous clamshell design.

  Motorola Razr

Motorola Razr

According to Motorola, the company has been dealing with flexible technology for quite some time now. Per a press release: "In 2015, a cross functional team, consisting of engineers and designers from both Motorola and Lenovo, came together to start thinking about how we could use flexibility in display technology. "

Horizontal design of its best known competitor, Samsung Galaxy Fold. The vertical power factor looks like a match made in folded sky. Certainly missing some of the uber-thin design that made the original Razr such a hit many years back, but makes the ultra-wide (21: 9) 6.2-inch screen compact to fit in a pocket.

As with the Galaxy Fold, there is another small display up front for getting a glimpse of the notifications and the like. This is another design feature that reflects the O.G. Razr. Predictably, the device is running Android – Android 9 (for now), to be exact.

For full throw appeal, there is also a "Retro Razr" mode, which mimics the original metal button design for the bottom half of the screen. This is a skin that, really, doubles as a number pad, available in the Android messaging app. Motorola has clearly put a lot of love into the design and display of it. If nothing else, the new Razr could go a long way in proving that retro handsets could be more than nostalgic novelty for bygone tech.

After the entire Samsung kerfuffle, you have to question the durability of the device, though Motorola said. less worryingly, mentioning an "average" smartphone cover for the product. Just one way, to find out, I think. Like Fold, the price is a big obstacle to any kind of mainstream adoption for this first-gen product. Razr will run $ 1,499 when it launches in January next year.


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