“Madden” is already guaranteed around the 2026 NFL season.
The NFL and its players union agreed to a five-year extension of its deal with video game maker Electronic Arts on Thursday.
Sources say the deal is worth at least $ 1 billion to the NFL and $ 500 million to players. The deal also includes at least $ 500 million in marketing commitments in recent years.
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Madden’s game has sold more than 130 million copies since its inception in 1989, making it one of only two sports games – the other Electronic Arts’ FIFA game – to sell over 100 million copies.
It is unknown how much John Madden, who was inducted into the Hall of Fame in 2006 as coach of the Super Bowl XI winning Raiders, was made part of the deal. His endorsement came as a result as his work as a broadcaster, spanning 30 years.
Just as a 17-year-old has never seen Michael Jordan play live and can think of him as a shoe brand, an 11-year-old has never seen John Madden as the color commentator of a game of football and can only see him as a video game brand.
“I remember making a statement that I wanted the game to look like television,” Madden told ESPN in 2002. “And then there’s a whole, 360-degree turn where television starts making animation to make it like a game. ”
One thing could change EA’s dominance of the football video game market. The NFL recently signed a deal with their rival 2K.
A non-simulation NFL game is expected to debut in 2021, though it won’t be straight away competitors in Madden like the 2K franchise were in the early 2000s.
EA has had the NFL exclusive for simulation games since 2005, and will continue as the only show in town. 2K can make an arcade-style game like NBA 2K Playgrounds 2.
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Over the years, the public has been happy with the “Madden” cover curse, suggesting that players appearing on the cover are more likely to be offended.
Those injured during the times they were on the cover included Marshall Faulk, Daunte Culpepper, Michael Vick, Vince Young and Shaun Alexander.
The theory of dissatisfaction failed last year as his cap athletes, Kansas City Chiefs QB Patrick Mahomes, won the Super Bowl.
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