Consumers exchange jeans and manage for yoga pants, sweat and shorts as they work from home and spend more free time there.
That’s great news for athlete sellers, casual clothing designed for workout and everyday wear.
“We are seeing a change in behavior in terms of working from home, sweating from home and increasing the importance of living an active and healthy lifestyle. These trends match our vitality,”; he said. CEO Calvin McDonald in a call to analysts.
Strong women’s sales are driven by different styles of shorts, the company said. It said its shorter inseam bike shorts were “very good.”
Overall clothing sales declined 34% from March to July from last year, including a more dramatic fall in suits and menswear, sales of shorts, sweatpants and sports bras that rose along that, according to market research firm NPD Group.
“Consumers are inclined to more than one active home lifestyle and use active clothing for everyday purposes, which does not always include exercise,” said Maria Rugolo, an analyst at NPD Group.
But there is another winner.
“There has been a greater shift towards athletic attire and active lifestyle [products] to people who spend more time working and exercising at home, “Dick CEO Ed Stack said in a call to analysts last month.
Retail analysts predict the shift to athleisure will continue to grow, and take advantage of companies like Lululemon.
“We expect an accelerated consumer gravitation towards fitness [and] wellness apparel, “Jefferies analyst Randal Konik said in a research note on Tuesday.” We saw [Lululemon] emerged even stronger. “