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Singles Day – Chinese Black Friday, Aliexpress promotions



November 11 in China is Singles' Day. In the last decade it has become a shopping holiday, behind it is Alibaba, the Chinese e-commerce giant. Today, poles can also rely on special offers found at the popular AliExpress service on the Vistula River. It is more and more common that Polish Day promotions are also being prepared by Polish stores.

  • On November 11, the Shopping Festival took place in China, organized for the first time by Alibaba in 2009
  • Today, online stores offer special promotions. . On Poland's popular AliExpress platform, discounts are up to 70 percent
  • Additionally, Polish stores are also preparing their promotional offers for Singles Day

Alibaba trading group only achieved sales of USD 30.8 billion on November 1

1, 2018. This is almost three times more than the total global sales during Black Friday and Cyber ​​Monday promotions at the end of November . Over 24 billion orders were placed within 24 hours. This means that Singles' Day in terms of spending is the biggest shopping holiday not only in China but worldwide.

The Singles & # 39; Day was born in 90s.So it became a holiday holiday

Where did this holiday holiday come from? ? In the Middle Kingdom, November 11, or 11/11 was widely known by this name because the record date resembled four "sticks" – a term used to refer to bachelors and brides . In the early 1990s, a group of Chinese students popularized the day as an event to change their negative attitude toward the same status.

History continued when Alibaby president Daniel Zhang selected Singles & # 39; Day as a tool to advance Alibaba's new business unit. under the name Tmall, which encourages non-unions to give themselves gifts that day. At first, only 27 companies participated in it. Last year, nearly 180 thousand people took part in this event. entities, and shopping costs that day were over 300 times higher than the first edition of shopping madness.

Previously, international merchants used only November 11 as an opportunity to sell their products to Chinese buyers at Tmall and Tmall Global. Recently, this date has attracted more and more Chinese customers who have stayed overseas and customers from outside the Middle Kingdom.

AliExpress with discounts up to 70 percent

Poles can also take advantage of the promotion on the Alibaby website of AliExpress. The Chinese market has been gaining popularity in Vistula for many years. In September, its mobile application had 3.89 million users (according to Gemius data), with the third most popular shopping-related application in our country . Payment can be made, among others through PayU and Przelewy 24 services operating in Poland. However, the downside may be the long delivery time – sometimes you have to wait weeks for shopping.

This year's promotional offers on AliExpress can be viewed from October 28. Promotions start at 9am Poland on Monday, November 11 and last exactly two days.

In addition to discounts up to 70 percent. for products in all categories we have also prepared many coupons and additional offers for our users – says Business Insider Polska Gary Topp, senior operations manager at AliExpress. The Chinese giant expects electronic consumers, smart homes, fashion, sports and automotive to be the best categories. – Last year Poland was our third market in the world in terms of the number of consumers participating in Singles & # 39; Day and we expect further growth this year – Topp added.

Gary Topp emphasizes that AliExpress is evolving from a platform on which most deliveries originate. China, a platform where sellers from different countries can also be used. The website allows them to reach consumers in over 200 countries and regions around the world . This year, for the first time at the AliExpress festival, we will find offers from sellers from Russia, Spain, Italy and Turkey. Poles will have to wait for this possibility. Singles Day has been Black Friday's prediction by the end of November, which has permanently entered our trading calendar.

This year's Singles Day promotional offers were prepared by three Polish electronics stores . From Friday, you can shop for great discounts at Morele.net, Computronik or x-kom.pl online stores. Unique cuts can also be found, among others in the online Douglas fragrance edition or Adidas e-store.

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