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Okay folks, Big Day is over, Black Friday is near, but that doesn’t mean the deals are over.

Amazon has already followed the Tuesday / Wednesday Main Day with the “Holiday Dash” promotion, which promises continued good deals and other retailers are also not shy about promoting promotions.

But when it comes to Black Friday, which is only six weeks away, historically no product has been pushed harder than TV deals.

Amazon says it sold a “record-setting number” of TVs on Day One, and you know what that means. You will see more TV deals in the coming weeks.

But you have to wonder: how much cheaper were they then? Check out a Target, Best Buy or some other big box retailer today, and you can’t miss them – rows of large 43-inch and 50-inch sets, selling for $ 225 to $ 300. Amazon’s best-selling TVs, even after Prime Day, are priced the same price, and if you want a smaller 32-inch TV, you’re looking at approximately $ 150.

So wait a minute, how can a new TV sell for a low figure, if the TVs to the right of these displays typically offer $ 500 to $ 1,000 and more?

Since most TV sales are taking place in the 4th part, and you can consider a real upgrade soon, let’s explore the catch. What’s that

The sets, usually made by TCL or Insignia (Best Buy home brand) both have 4K resolution, built-in smart TV and streaming and can display the program in HDR, which means high range of consistent, producing brighter, richer colors. And assigns answers to either Google Assistant or Amazon’s Alexa.

The catch is minor and obvious. Image quality is not as good as mid-range and more expensive TVs, with a brighter image, says Michael Desjardin, who reviewed TVs for Translate.com, part of the USA TODAY Network.

“What you are missing is the brightness and overall quality of the image,” he said. “But not everyone will notice.”

The TCL 4 series series won a Review of reviews for the best TV for under $ 300. “Even though the picture quality is not as good as mid-range and higher end TVs, you still get also a built-in Roku streaming player, which is amazing, “Desjardin said. “That goes a long way in making up for a lack of radiance.”

It may sound like a small feature, but it is really big.

The old way: Spend $ 25 to $ 100 for a Roku or Amazon Fire TV Stick and connect it to an open HDMI slot on the back of the TV. Place the batteries in the remote control. Place the streaming remote control next to the TV remote control. Turn on the TV, adjust your HDMI streaming settings, then pick up the streaming remote to access and control the menu.

The new way: Turn on the TV using the provided remote control. Have access to the program on a remote, and get streaming without having to adjust HDMI settings.

(However, if you have a wiring box, you will still need to adjust the HDMI settings and probably also use your remote wiring provider. These sets are intended for the cutting edge crowd, to be able to access the program via streaming and antenna.)

So should you buy the new set today for $ 225, or wait a few weeks for Black Friday?

Desjardin said there is a chance that these sets may be discounted, “but there is a slightly higher chance” the mid-range series will get the discounts.

Those options include:

The TCL 6 series set, starting at $ 899 for a 65-inch range, compared to $ 699 for Vizio’s 65-inch M-series and $ 549 for the 65-inch Insignia 65-inch Fire TV Edition. The big difference? Larger screens and brighter images. The best TVs have OLED screens, which are brighter and more colorful, Desjardin says, and they sell for over $ 1,000.

We expect Black Friday to also bring ground prices.

In other tech news this week

Apple introduced four new editions of the iPhone this week, and put two of them on pre-sale on Friday, the iPhone 12 and iPhone 12 Pro. Both tout faster processors, more durable glasses and connectivity to the new 5G wireless network. The iPhone 12 Mini looks like a 12 with a smaller body, while the iPhone 12 Pro Max offers more camera features. Both phones will be available in November.

Zoom, the video conferencing service, has added paid ticketing options to meetings on a new website called OnZoom for online arts, music and workout classes. Anyone can teach a class and charge a fee, but they need to have a paid Zoom account, starting at $ 14.99 monthly.

The latest from Google: hum a song, and it will tell you the name of the tune. On your iOS device, open the Google app or search for the Google Search widget. Tap the mic icon and say: “What is this song” or click “Find a song button.” Then hum for 10 to 15 seconds.

This week’s Talking Tech podcasts

Instead of reaching for a business card, Jason Alvarez-Cohen and Nick Eischens wanted to stick to the back of a Popl on the back of your phone. What is that?

Are you excited about the new iPhone?

My take on iPhone 12

With the HomePod Mini, Apple is ready to take over Amazon and Google.

New Zoom charge classes

Follow USA TODAY Jefferson Graham (@jeffersongraham) on Twitter

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