Minki van der Westhuizen. (Gallo images)
Finbond Mutual Bank communications chief, Charles van Onselen responded to Channel24 saying: "We provide our right, without prejudice, to comment on this stage in the post itself. "
" Kindly note that the artist's reference post, was held in his private capacity. As such, Finbond Mutual Bank has no direct control over personal written artists, "he said. .
Cape Town – South African model and TV personality Minki van der Westhuizen, received widespread backlash following a viral Instagram post labeled "tone deaf" and "out" of touch ".
Minki shared an Instagram post on Wednesday, in which she explained to Africans that she wanted to "treat" her gardener, Albert, with an Uber ride home on her birthday.
He then explained that later in the afternoon he approached her, asked for cash equivalent to riding an Uber instead, as he had seen the cost, and wanted to use the money for something else.
The mother-of-three further shared that the experience made her realize how "we" must be careful to manage our "hard-earn money" properly and that we have much to be thankful for.
Together with the lengthy caption, Minki also shared a picture of himself with Albert – whom he called "the garden gardener."
Minki used the personal experience to promote a paid-for post on Instagram, as part of a professional deal with Finbond Platinum.
The post has since disappeared across the platform on social media platforms, with many saying that the caption is "tone deaf" on the subject of race and white privilege.
"This is a combination of ignorance and crazy talk. This is what makes me happy," Ronel Singarum wrote on Twitter.
Another user, Dave, wrote. : "She is incredibly condescending. Also, it might give her something that she can really use to feed her family without her broadcasting it."
Vanya du Toit tweeted: "We & # 39; re blessed with everything we have, humbling to see how much others (they) are getting & # 39; the actual worst. blessed, the chosen, the better, the higher; you are the product of social and economic systems. "
The post of Instagram has since been deleted.
Speaking on Channel24 Minki apologized for his actions, saying: "Although my intentions came from a good place, I was wrong and ignorant. I just wanted to have of a positive role in society, and I will certainly re-think my actions in the future. "
Some social media users have questioned whether Albert also benefited from his agreement with Finbond. Minki said in comments on Instagram that Albert is also benefiting from the arrangement.
When asked to elaborate on the matter, Minki told Channel24 Channel24 : "My agreements with clients are confidential, so I will not disclose any information on that . "
Channel24 has reached Finbond yet to respond. This article will be updated when a response is received.
According to the Advertising Regulatory Board, influencers are expected to disclose their relationship to clients, be it money or commodity exchanges.
It comes after The "Volvo-Amanda du Preez" ruling .