We believe that technology achieves its true potential when we attach it to human creativity and intelligence. From our earliest days, we've built our devices, software and services to help artists, musicians, creators and visionaries do their best to do.
Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users can discover and buy good music and every creator is considered equal. The result has changed the music industry, and our love for music and the people who work it deeply enticed Apple.
11 years ago, the App Store brought the same passion for creativity to mobile apps. Over the decade since then, the App Store has helped create millions of jobs, generated over $ 1
At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they are doing. And developers, from first-time engineers to larger firms, can be sure that everyone is playing the same set of rules.
That's how it should be. We want more app businesses to flourish – including competing with some aspects of our business, because they encourage us to be better.
What Spotify requires is something very different. After using the App Store for many years to grow their business significantly, Spotify finds to retain all the benefits of the App Store ecosystem – with the huge revenue they earn from App Store customers – without any contribution to that market. At the same time, they share the music you love while making smaller contributions to artists, musicians and songwriters who create it – even so much as to make these creators in court.
Spotify reserves the right to determine their own business model, but we feel the obligation to respond when Spotify reduces financial motivations in misleading rhetoric about who we are, what we have built and what we are working to support independent developers, musicians, songwriters and creators of all the stripes.
So we want to address some of the key points: