At the same time companies like Nike and Sony began realizing the potential potential online creators held for them, a group of established personalities together to create a group that was meant to protect the creator of financial and personal interests. Three years later, that group, the Internet Creators Guild (ICG), closed.
ICG began as a personal project from Hank Green, one of the most respected and admired YouTube creators, to form a centralized organization for people who work online. The association must educate creators, protect their interests, and help them succeed on platforms that constantly change monetization methods. "There is no system for protecting the creators, many of whom have no experience in any industry, let alone the popular breed of entertainment industry," Green wrote on time.
But membership and friendly-friendly $ 60-a-year has never been caught. The association never disclosed the membership numbers, and it fought to gain interest from the very people it represented.
"Creators with large audiences often do not feel the need for support from collective voices," the ICG board wrote in a statement declaring closure. "We believe that these attitudes will change when our community meets new challenges. Antitrust emotions grow in the US, and Article 13 now threatens the foundation of digital creativity in Europe."
The board said support was "rejected down to the point where we can not keep our activities active," and that their ability to recruit new members is limited.
Despite the shutdown, ICG concerns are taking a lot of years. The association says it remains concerned about networks and studios that use prohibited copyright claims that will lower "large amounts of content," record labels claiming to take 70 percent of every dollar spent on Premium Premium subscriptions, and brands that have given the creators to hide how much they paid for sponsorships, making it harder for everyone to be paid equally. ( The Verge reached YouTube for comment, but the company did not respond through the time of publication.)