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The News Feed News period is officially available

In May, after a decade of unusual stability in his executive ranks, Mark Zuckerberg announced a series of dramatic changes. He transferred two top executives to create a new blockchain division, and installed new leaders on WhatsApp and News Feed. (He also assigned a person to run a new group dedicated to privacy initiatives, never heard from again.) And for Chris Cox, the company's chief officer and one of the most trusted lieutenants of Zuckerberg, the move represents a power integration: Facebook app leaders, Instagram, WhatsApp, Messenger are all now reporting to him.

Zuckerberg, who became known for the late months for his long blog post posts, was uncharacteristically quiet about strategic thinking behind moves. But at some point, another strategy began to dig: the one he launched last week, promised to move the company to the future dominated not on public feeds but through privately, encrypted messaging . And now, with this new approach, Zuckerberg has expressed another series of dramatic changes. Chris Cox has left the company for more than a decade. And moving in the direction seems to be a big reason why. (See Ryan Mac for some more information about this.)

Here's how Cox describes the reasons for his departure, as noted by Nick Thompson and Fred Vogelstein on Wired :

we become a new page in our product direction, dedicated to an encrypted, interoperable, messaging network. It's a product vision focused on today's topic: a modern communication platform that balances expression, safety, security, and privacy. This is a great project and we will need leaders who are excited to see the new direction. "

I wrote it on a plane back from the South via Southwest, where I joined the former chief security official of Facebook, Alex Stamos, about Facebook Planned on private messaging. (The podcast is coming !) Stamos said that, in his view, Zuckerberg's memo would burn the boat once ̵

1; a symbolic point without any intention intended to boost the company around a new necessity. Zuckerberg has more data than anyone else where the Health News and Instagram Feed can be measured, Stamos said – and we should understand the privacy pivot as a signal that has already reached, or is near.

the path, difficult to disagree in Cox's decision to leave. In a good post, Zuckerberg said Cox expects to leave "some years ago," but then the result The 2016 drive came and made that can not be changed. (Nobody wants to see executive executives at the door during the worst crisis in the company's history.) Cox manages to create one of the most successful tech products in history, from growth and revenue perspective, and who Can I blame him for not being excited to try it again?

At the same time, the transfer is likely to be bad for morals. Cox has been the most famous executive in the company, as a longtime leader of new employee orientations and vocal cheerleader for Facebook inside. (The movie-star also looks at the great look.) It seems fair to say that cultural social media computation caught him (like me, and much more) of the guard – he gave fewer interviews since 2016 than he did the year before, when he was still the game to talk to people like me for product launches.

Cox could have been waiting for more than two years to write his farewell blog post, but he still left a difficult time for Facebook – as a new criminal investigation led to New York at data sharing skills, and one day after the longest memory outage. Sure, it's never been a good opportunity to leave a job like this – but almost certainly can be a better one.

Zuckerberg said today that he did not appoint a replacement for Cox as the chief product officer. Instead, Javier Olivan, who runs a division called "central product service," will take on the work of additional homogenizing families of Facebook apps, while their individual leaders will report to Zuckerberg itself.

Elsewhere in the company:

Chris Daniels is on WhatsApp . Daniels, who previously run on Internet.org, has made some public remarks in 10 months he ran WhatsApp. On the one hand, the company continues to grow, especially in major markets such as Brazil and India; on the other hand, it has triggered a near-constant series of public relations crises, as it was used to reveal false information and hate speech worldwide. Somewhat or not, Daniels made a strong enemy in the Indian government, and I thought Zuckerberg saw some uproar in the slate of the slate again.

Will Cathcart for Daniels . Cathcart is a sharp, intelligent leader who previously oversaw the News Feed. To find out how she thinks, you're looking at the long, productive chat I have with her in 2016 about Facebook's role in journalism. My only turning on this switch is optics. The head of WhatsApp is, among other things, a diplomat. I wonder if Zuckerberg does not enjoy a person with evidence in India, Brazil, or other leading WhatsApp market. Which may be said: not another white man from Menlo Park.

Fidji Simo takes the Facebook app . Simo is a dynamic speaker, a good product mindset, and – still very rare in leading Facebook rankings – a woman. It was not great that he gave the Big Blue rocks in the month that Zuckerberg referred to it as a news feed yesterday. But last year it showed us the top spot in Facebook bank. Adam Mosseri, who had it until the last May, is currently running on Instagram; Cathcart, who has had so far, now runs WhatsApp. So expect the star of Simo to keep rising.

Two final notes: one, when Facebook's history was written, mark March 14, 2019 as the end of the News Feed season. Cox helped the design of the first Feed News repetition and managed it during his successful stage. It will not go away overnight, and in huge quantities can show a like the endurance of Yahoo. But after Cox's departure, its days as a central organization of Facebook principles are officially behind it.

Two sources said that Cox had a secret Twitter account, and used it to keep commentary about Facebook while he was working. Now that he is not in the company, with countless millions to invest and the rest of his career in front of him, I hope the Twitter account will come out of hiding.


Microsoft, Facebook, trust and privacy [19659018] Benedict Evans is a great companion piece on Facebook's privacy pivot where he describes it as an attempt to solve the most pressing problems on the platform by making part of a platform that is useless. I agree with Evans: this is the most likely way that actually "Facebook can solve" any of the problems it has been focusing on since 2016.

Like moving from Windows to cloud and ChromeOS , you can see it as an attempt to remove the problem rather than patch it. Russians can not be viral in your news feed if there is no news feed. & # 39; The researchers & # 39; will not black out your data without your data on Facebook. You are playing the problem with existence.

And finally …

Twitter CEO Jack Dorsey compliments, appearing in the podcast of anti-vaccine fitness personality

At some point I write Twitter history as a period of Veep that never ends. Favorite episodes will include Twitter without intentionally suspending Jack Dorsey's account; Dorsey triggered an international event by holding up a sign someone handed him to India; and trigger a second global incident by taking a meditation retreat in a country where social networks have contributed to genocide.

However, in this episode of Twitter-as- Veep Dorsey went on another freaking podcast and … oops, the podcaster is an anti-nipple! I want to ask for a shot at myself right now, doctor … something that beat me for the rest of the flight.

Talk to me

Send me tips, comments, questions, and your best recommendations for the next Chris Cox move: casey@theverge.com.

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