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The Stop & Shop strike convinces 75% of loyal customers to take business elsewhere / Boing Boing



The Stop & Shop of the Northeastern chain results in its profits at the cost of its worker, increasing their health care costs, reducing company pension contributions, and holiday reductions and overtime pay Sundays ; The United Food & Commercial Workers, which organized Stop & Shop employees, had begun a strike nearly two weeks ago, and since then, 31,000 workers from 240 stores in Massachusetts, Connecticut, and Rhode Island have not in work.

A surveillance capitalism company called Skyhook – which conducts anonymous latent tracking on large numbers of Americans by tracking their mobile devices, allowing the company to develop complex dossier of public movements over time – has released a report detailing the drop in foot traffic from people of the "loyal customers" of Stop & Shop (Skyhook describes the data it analyzes as an "unrecognized ").
Skyhook found that the number of visits from "loyal customers" was dropped by 75% after the strike began, while general foot traffic dropped by 50%. It is learned that "loyal customers" have moved to purchase their markets with Hannafords rivals (up to 300%), Market Basket (up to 115%), Trader Joe (up to 75%), Shaws and Star Market ( up to 50%).

Boston Globe quotes unnamed "analysts" saying that once the grocery customers move to a rival, about 60% of them will not return.

For its Stop & Shop analysis, Skyhook identified 840 customers in the affected region who were visiting the grocery chain at least once a week, using location data from 100 millions of mobile devices have access to it through software running apps on those phones. This data, authorized by the users, leaves the "bread crumb trail" showing where people are, Bairstow said.

Skyhook also has a database of location locations, including grocery stores, and can keep track of how often people visit.

What's the Impact of the Stop & Shop Strike There Was Another New England Grocery Stores? [Skyhook]

Visits by loyal Stop & Shop customers dropped by 75% during the strike [Katie Johnston/The Boston Globe]

( Photo: @Stopdontshop )

( by Super Punch )

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