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Tinder swipes left on the Google Play Store payment platform



Dating app Tinder has a UI designed to allow users to make quick decisions with whom to meet. In fact, it has become a part of pop culture. Swiping right on a profile indicates that you are interested in that person while swiping on the left means you have no interest. According to Bloomberg, citing the research done by Macquarie analyst Ben Schachter, Tinder's parent company is swiping in the left in on the Google Play Store in-app subscription platform. Like Apple's Spotify music complaints against Apple, Tinder's parent company, Match Group, Google's stuff that gets a 30% in-app revenue reduction created on its storefront.
Spotify approved the European Union's competition commission to open an antitrust investigation against Apple. But there is a big difference between iOS and Android. Previous users are forced to use the App Store while Android users can easily sideload apps. That may be the difference between what is called a monopoly or an opportunist.

Apple responded by noting that the 30% cut Spotify CEO Daniel Ek continues to mention actually dropping to 1

5% after one year. As a result, Apple said that a slice of 15% was applied to only 680,000 members of Spotify. These are subscribers who upgrade from free tier to premium tier of service between 2014-2016. After that time, Spotify stopped allowing the iOS users to upgrade through the Apple payment system (iAP). Instead, payments for upgrades should be through the Spotify website.

Likewise, Tinder users are required to enter their credit card information directly into the Tinder platform's own payment. As long as the Tinder is free, you are limited to 100 correct swipes a day. With Tinder Plus and Tinder Gold, you get unlimited swipes and some other perks as well. Tinder Gold also allows users to see who swiped right on their profile. The latter is worth $ 12 per month for a six-month subscription or $ 10 per month for a one-year subscription. And The Match Group includes a great plan to keep subscribers up-to-date (see what we did there) on its own platform. After the first payment is made by Match Group, each subsequent payment will automatically make subscribers on the platforms that exceed the Google Play Store payment system.

Other companies, including Netflix, are looking to collect payments outside of Apple and Google's payment platforms [19659006] If all this is familiar, and for reasons other than those Spotify's complaint against Apple, it can be what's happening to Tinder reminding you of what Epic Games did in Fortnite. One of the most popular video games ever, Fortnite needs to be sideloaded from its own Epic Games website to be installed on Android devices. This was done to avoid the 30% revenue cut Google took on in-app subscriptions.

More companies are looking to avoid both payment systems in the App Store and Google Play Store. In December, Netflix stopped allowing new and returning subscribers using iOS to pay for their subscriptions using the App Store. And even Apple's own customers are worried that the tech giant will force them to pay more for apps because of its 30% cut. In fact, a large number of iOS users are part of a class-action suit that Apple claims as a monopoly forces them to pay more for apps. The U.S. Supreme Court decided in May to continue the suit. Apple argued that it only distributes apps that are being sold to iOS users by third-party developers. This position helped win a united decision from the United States Court of Appeals for the Ninth Circuit, in San Francisco. But the Supreme Court has decided that Apple is really more than a distributor of apps and mentions these contracts that include these developers as evidence of that.

Both Google and Apple are claiming that they provide a high-profile storefront for developers to sell their apps and they are not unreasonable by asking them to make contributions to eco-systems that allow in their apps thrive.


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