When we were able to book South Bend, Indiana, Mayor Pete Buttigieg as a special guest for a live performance of The Weeds in the South by Southwest in early March, he was not exactly our choice. We have lost some of the higher profiles and more qualified qualified candidates first, but they are worried or inactive. Mayor Pete said that yes.
Later that day, he was standing by a CNN town hall from Austin. On March 4, he made an episode of Preet Bharara's podcast. He made an episode of The Ezra Klein Show . He went to podcast by Medhi Hasan Deconstructed . He is on New Yorker's podcast by Dorothy Wickenden and has recently been sitting at John Hardwood for his CNBC show. You may have seen him at Late Show or more recently at Ellen .
If you're in politics, where you can see anywhere, you see Pete Buttigieg. No doubt this approach may be backfire. If he is bombarding these appearances, it clearly does not help him, but it is also clear that the high level of media exposure is crucial to his recent rise in polls. In fact, in fact, some fans of other candidates are annoyed and think that a conspiracy is scorching. Most patrons and producers do not want to publicly discuss their strengthening struggles, but Buttigieg's communications staff say that is aggressively saying "yes" to media invitations and "did not replace our nose with non-traditional outlets" the centerpiece of their public relations strategy. Meanwhile, other publishers like Harwood prove that they have also found it harder to book some of the better known candidates.
Like personalities and political thinkers, Buttigieg and Donald Trump are very different. But Buttigieg seems to have identified Trump's valuable lesson in 2016 – in a crowded field, attention is the purest goods, and it's worth searching wherever it can be found. Trump has no traditional political experience or a traditional campaign operation, but he is prepared and eager to be everywhere on television in unscripted situations.
Some key candidates have
The more careful approach, of course, is not a bad idea.
Former President Joe Biden maintained a constant lead in the polls without much formal announcement of his candidacy, making less of a massive podcast blitz. Identifying his name is universal, and his favorable rating to the Democrats is very high. So he is now happy to run a frontrunner campaign that is mostly focused on laying and making some appearances in front of friendly audiences.
Sen. Polls Bernie Sanders & # 39; (I-VT) are not very beautiful, but she, too, has very good name recognition and, unlike Biden, has a very strong following social media.
It is not clear that this same calculus is also paid for Sen. Kamala Harris (D-CA) and former Texas Rep Beto O & # 39; Rourke, who two months ago was better known than Buttigieg but let him suck a ton of oxygen media.
Harris followed [ to Pod Save America in May 2017 but a bit of a view on his media appearances in the actual campaign. His CNN town hall in late January was well received and helped push him to the top of the pack but it was not followed up in aggressive media. He did not come to South By Southwest where Sen. Elizabeth Warren (D-MA), Sen. Amy Klobuchar (D-MN), Buttigieg, and Washington Gov. Jay Inslee all showed public appearances performed by the Texas Tribune. And of course you do not see him in the mid-list podcasts. Instead, he makes campaign events in early primary states, works with California-based donors, and tries to lock endorsements.
O & # 39; Rourke's media is not exactly the case (he is on the Vanity Fair cover, after all), but he does not even book himself at CNN, the Texas Tribune does not speak, and It has been wonderful not seen after the first explosion of its advertisement and remarkable excavation of the fund.
O & # 39; s Rourke's schedule packed with events within the human – taking advantage of the fact that he has no day job to perform displays at a higher level than anyone else. But the amount of attention paid to his generation of the Senate of 2018, largely accelerating the new life of a good state in the Democratic campaign in Texas, may have left him a misleading impression of how many people care about a man standing in countertops. Meanwhile, Buttigieg sets his capacity for attention by launching some world feudal.
A great uprising is fuel for attention
The fact that a Democratic Party politician has disagreements on Mike Pence's policy regarding LGBT rights is not exactly a story of "Man Bites Dog ".
Yet Buttigieg oversees the fact that he is both gay and from Indiana in a days of struggle with the vice president of the United States. The South Bend mayor witnessed Pence, former governor of his state, by name. Then he took Karen Pence to attack him, the VP himself attacked him, and then the cable news made his pickup coverage telling Ellen DeGeneres that "I'm not critical of his faith, I'm critical in bad policies. "  Of course, every Democrat is literally critical of Pence's rules, but at least Buttigieg is in the news for it.
The whole story of the arc has entered a poorly criticized statement to the Associated Press, mentioned back when Pence was governor, Buttigieg seemed to have a perfect relationship with him – even cutting some high profile movements related to LGBT.
But for a candidate who is constantly held back by low name recognition, even a mild critical story can be useful exposure. It is true in this case because the AP story not only captures his name outside but also serves to highlight some of Buttigieg's successes as a mayor of the small city that works pragmatically throughout the aisle to help person.
Corrected: The id name is totally in favor of polling right now, but I think it's noteworthy a. Biden / Sanders has the same id name, but Biden is 10 pts up. b. Warren has * higher * id name than Harris / O & # 39; Rourke & yet is behind them. c. Booker / Gillibrand meh. d. Buttigieg over-performing pic.twitter.com/GO0zIzwDzd
– (((Harry Enten))) (@ForecasterEnten) April 9, 2019
There is an American politic cliché opposition parties to choose a nominee who in some sense the opposite of the hated incumbent. And Buttigieg – a young, gay, and extremely passionate Midwestern intellectual who is a combatant veteran – is certainly fit into a version of that bill. But he is also a beneficiary of the extent to which Trump's election reduces the bar for qualification for the high office.
As Olivia Nuzzi, the author of a great new profile Buttigieg in the New York magazine, pointed out over the weekend, he has very much followed the model of getting coverage by making himself happy to cover .
Of course, primary voting is only nine months old, and more likely than not, Buttigieg finds it impossible to maintain this momentum level – especially if other candidates are rising. But whether or not his strategy ultimately leads to success, Buttigieg proves that the continuation of acquired media through unremitting demonstration can work for a range of political figures. That strategy is not linked to Trump's political brand or its relationship with Fox News.